Free toolChecked
Engagement rate calculator
Enter a post’s likes, comments, shares and saves, plus your follower count or the post’s reach, and get its engagement rate both ways. It works for Instagram, TikTok, Facebook, LinkedIn or any network that shows those numbers. Free, no sign-up.
Engagement-rate calculator
Rate by followers = (likes + comments + shares + saves) ÷ followers × 100. By reach, divide by the post’s reach instead: it measures the people who saw the post, not only the ones who follow you.
How to use it
- Open the post’s insights in the network’s app and note its likes, comments, shares, saves and reach.
- Type them into the calculator with your follower count. The example numbers show a worked post.
- Read the rate by followers to compare accounts, and the rate by reach to see how the people who saw the post reacted.
Questions
- How do you calculate engagement rate?
- Add up the post’s likes, comments, shares and saves, divide by your followers and multiply by one hundred. For the rate by reach, divide by the post’s reach instead of your followers.
- Should I use followers or reach?
- Use reach to judge one post, since it counts only the people who saw it. Use followers to compare accounts, because follower counts are public and reach is not.
- What is a good engagement rate?
- It depends on the network, the niche and the size of the account; large accounts usually have lower rates. The fairest test is your own recent posts: work out their rates and see which formats beat your average.
- Do views count as engagement?
- Not in this formula. Views and impressions say how many times the post was shown, not how many people acted on it, so only likes, comments, shares and saves are added up.